Serums

A serum is the treatment step of your routine — the place where a targeted ingredient does its work. Ours are lightweight and fast-absorbing, because heavy textures pill and feel greasy in Pakistani heat and humidity.

Which one you need depends on your main concern:

• Dullness and dark spots — a brightening serum, used in the morning
• Breakouts and shine — a clarifying serum for acne-prone skin
• Fine lines and texture — a renewal serum, used at night

Not sure where you fall? Start with how to find your skin type, or read serum or moisturiser first if you are unsure how to layer them.